Who knew that the wine industry in South Africa would take such a knock due to the COVID pandemic. Lockdowns! Shut Outs! Restrictions! Social Distancing! Ban on Booze!
One year and four months later, the industry is still limping along. At time of writing, liquor sales are only allowed Mondays - Thursdays 10:00 - 18:00 and no public holidays. ( I was caught AGAIN) Hospitality and tourism in the country are suffering too. From complete business shut downs to people working only two days a week to keep a few Rands in each one's pocket and bread on the table.
STOP THE SPREAD is the rallying cry. Restrictions on the number of people allowed in restaurants, restrictions on numbers at gatherings: graduations, weddings, parties or funerals. The 'After tears parties' - the vigil or celebration that takes place after a funeral - has become a COVID 19 super-spreader and has been stopped in its tracks. Needless to say: 'After tears parties' are also great gatherings for alcohol consumption. It is here where one remembers the dead. Their past foibles and fancies. Your own experiences with them - good and bad. The more you drink - the more you remember the things you would rather forget. This is what we call 'dronk verdriet'.
With so many booze-less funerals taking place, I see a huge business opportunity.
After Tears Events Co.
1. Create a partnership with a national liquor chain and delivery service. Or wholesale company that produces both wine, spirits, and RTD (ready to drink beverages)
2. Booze and soft drinks to order via special WhatsApp number or similar app five days before the event. Delivery within 48 hours of payment.
3. Limit the selection.. number of wines; spirits; beers; soft drinks etc. (minimum value/ amount)
1. Create a Zoom account - After Tear Events
2. Events take place once or twice a week (possibly Fridays and Saturdays) or/ and Sunday afternoons X 2 . People can register for the Event at a nominal charge of R50 per connection - Do the math. Various Zoom options available.
3. People can send in pictures and anecdotes of their loved one that you share on the screen at 15 minute intervals. This must be slick and professionally done - played to great background music.
4. Allow video for all participants who wish to show video, but mute all audio (mics)
5. Zoom in on participants and their food and drinks table throughout the Event.
6. Have a cool mix of music for participants to cry, enjoy or groove to.
7. Each Event lasts 90 minutes. Tell participants that they can continue their life-celebration in remembrance of their loved one after you conclude.
THE END OF THE EVENT
Any out there willing to take this opportunity to another level? Drop me a line 😊😊